aiddaAid for Designers & Architects


Milano, Italy

Porada, since 1948
Everything is born out of love for wood. Solid wood with craftsmanship of those who knew how to turn raw material into a work of art. Porada comes from this passion. It was founded in 1948 by Luigi Allievi in ​​order to expand the production of chairs.
With the support of his sons, who, like him, have promoted a company that builds on the foundations of quality and professionalism. Excellent quality and considerable experience in timber production soon gave the company a solid and well-defined identity, which today manifests itself in refined products that contribute to designing a home environment where daily living needs are met.
The key to achieving a reputation in an international audience is its ability to find the right balance between form and function in every object, along with an elegant and developed taste that is also sober and necessary for objects made to last in time. A work that has transformed the founder's dream into reality in half a century.
Everything is born out of love for wood.

Products by Porada

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Loyalty program

For professional users (architects and interior designers) we offer a generous loyalty program. From every order through aidda you will receive 7% bonus, more based on volume of your (your clients´) orders.